Privacy Policy for Sara Morse | The Peep to Sleep Method

**Last Updated: May 14, 2026**

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 1. Introduction

Sara Morse | The Peep to Sleep Method (“Company,” “I,” “me,” or “my”) is committed to protecting the privacy of clients and website visitors worldwide. This Privacy Policy explains how personal information is collected, used, stored, and protected in compliance with applicable privacy laws, including but not limited to:

* General Data Protection Regulation (GDPR) (EU/UK)
* California Consumer Privacy Act (CCPA) (U.S.)
* Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
* Lei Geral de Proteção de Dados (LGPD) (Brazil)
* Privacy Act 1988 (Australia)
* Children’s Online Privacy Protection Act (COPPA) (U.S.)

By using my services or website, you consent to the practices described in this Privacy Policy.

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 2. Information I Collect

A. Personal Information

I may collect the following personal information:

* Name
* Email address
* Phone number
* Mailing address
* Payment information processed securely through third-party providers such as Stripe or PayPal (full payment details are never stored directly by me)

B. Child-Related Information (Provided by Parents or Guardians)

To provide sleep consulting and postpartum support services, I may collect:

* Child’s first name or nickname
* Age
* Sleep patterns and routines
* Feeding schedules
* Developmental information relevant to sleep support
* Any additional information voluntarily shared during consultations, forms, or questionnaires

C. Technical & Tracking Information

When visiting my website, certain information may automatically be collected, including:

* IP address
* Browser type
* Device information
* Pages visited
* Website interaction data
* Cookies and tracking technologies
* Marketing and advertising analytics through tools such as Google Analytics, Facebook Pixel, Pinterest Tag, TikTok Pixel, or similar platforms

Information is collected only when necessary to provide services, improve user experience, comply with legal obligations, or where consent has been provided.

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 3. How Your Information Is Used

Your information may be used for the following purposes:

* Providing sleep consulting and postpartum support services
* Creating customized sleep plans and recommendations
* Communicating regarding appointments, support, and service updates
* Processing payments and maintaining business records
* Improving website functionality and user experience
* Marketing and advertising purposes where legally permitted
* Complying with legal, regulatory, or tax obligations

I will never use your personal information for unrelated purposes without your consent.

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 4. Cookies, Analytics & Tracking Technologies

What Are Cookies & Tracking Pixels?

Cookies and tracking technologies help improve website functionality and allow me to:

* Analyze website traffic and visitor behavior
* Measure marketing performance
* Deliver personalized advertisements on platforms such as Facebook, Instagram, Pinterest, TikTok, and Google

Technologies That May Be Used

* Google Analytics
* Facebook Pixel
* Pinterest Tag
* TikTok Pixel
* Additional analytics or advertising tools as needed

 Your Choices

You may disable cookies or tracking through your browser settings or advertising preference tools. Where required by law, consent will be requested before non-essential cookies are activated.

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 5. How Your Information Is Protected

Reasonable safeguards are implemented to protect personal information, including:

* Secure password-protected systems
* Encrypted payment processing
* Restricted access to sensitive data
* Secure storage methods for client records

While reasonable precautions are taken, no electronic transmission or storage system can be guaranteed 100% secure.

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 6. Sharing of Information

I do not sell, rent, or trade personal information.

Information may only be shared in limited situations, including:

* With trusted third-party service providers (such as Stripe, PayPal, Google Analytics, or email platforms)
* When required by law or legal process
* With your explicit consent
* To protect the rights, safety, or integrity of the business or others

If international data transfers occur, appropriate safeguards will be implemented where legally required.

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## 7. Children’s Privacy

Because my services involve infants and children, extra precautions are taken regarding child-related information.

* Information is collected only with parental or guardian consent
* Information is used solely for providing services
* Additional security measures are maintained to protect sensitive information

I do not knowingly collect personal information directly from children under 13 without parental consent.

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## 8. Data Retention Policy

### Retention Timeframes

Personal information is retained only as long as reasonably necessary for business, legal, or tax purposes.

Typical retention periods include:

* Client questionnaires, sleep plans, and consultation records: up to 1 year after services conclude
* Financial and payment records: up to 7 years
* Marketing and analytics information: up to 2 years or until consent is withdrawn
* Email communications: up to 1 year after the last interaction

### Data Deletion

When information is no longer needed, it will be securely deleted, anonymized, or destroyed.

You may request deletion of your personal information, subject to any legal obligations requiring retention.

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## 9. Your Privacy Rights

Depending on your location, you may have the right to:

* Access your personal information
* Correct inaccurate information
* Request deletion of your data
* Restrict or object to certain processing activities
* Withdraw consent for marketing communications or tracking technologies

To exercise these rights, please contact me using the information below.

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## 10. Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements, technology, or business operations. Updated versions will be posted on the website with a revised effective date.

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## 11. Contact Information

**Sara Morse | The Peep to Sleep Method**
Email: [[email protected]](mailto:[email protected])
Phone: 845-901-1481

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### Optional Legal Footer Recommendation

If your LLC is still legally registered under your previous business name, you may optionally add this line to the bottom of your policy or website footer:

> “Sara Morse | The Peep to Sleep Method is operated by Not a Peep Sleep Consulting LLC.”

This allows you to publicly transition branding while maintaining legal continuity behind the scenes until your LLC name is formally updated.